PONDER.ER, the brainchild of creative duo Alex Po and Derek Cheng, challenges gender stereotypes and deconstructs social norms. The label’s striking gender-fluid designs are centred around the examination and dissemination of stereotypes and conventions, and they invite wearers to experiment and explore their own identities. The brand has collaborated with the Hong Kong Ballet and was featured in Vogue Hong Kong’s ‘The Next List 2020.’ PONDER.ER was also shortlisted as a semi-finalist for the 2024 LVMH Prize for Young Fashion Designers and a finalist at Vogue China Fashion Fund.