“LANG” / “靚”

In Cantonese means “beautiful” in its most literal sense, but the word itself is culturally diverse in a way that is impossible to adequately translate into English. “LANG” can be used to describe pretty girls, but also handsome boys. The word itself is simple and abrupt – phonetically plain and unassuming – but the weight that it carries is significant and loaded with cultural meaning.

As a celebration of beauty in all of its unique forms, LANG was conceived as a distinctive retail Asian clothing store experience in Los Angeles that pays homage to the eclectic fashion, art and design of Asian modern clothing creators. Inspired by founder Kayla Wong’s hometown of Hong Kong, LANG is a thoughtful curation of Asian brands that speaks a language transcending words or culture.