­­­­­SUSUMU is a fashion and lifestyle brand established in 2017 by Doyoung Chloe Kim, who previously worked in the fashion industry in London and Seoul as a designer and merchandiser. In April 2019, she was diagnosed with breast cancer and the label had to suspend its business for a few years during her treatment. She luckily survived her cancer diagnosis and the label restarted full-time in 2022. “Wellth is not wealth” – their guiding philosophy is one of simplicity and “less is more.” SUSUMU launched with upcycled products and has been using responsible materials as much as possible.