101010 stands for "Self-satisfaction" "Elation" "Creativity.” It expresses the moment of euphoria when given a full score of 10 across the board. Their designs prioritize minimizing waste and clutter, encouraging its wearers to reconsider their habits of carrying unnecessary items, reducing the amount of storage space they need. Each piece is special with its own natural imperfections, and we hope you will fall in love with the beautiful luster and feel of the leather that will become uniquely yours over time.