And just like that, LANG turns 1. Our first year has undoubtedly been filled with both triumphs and lessons, but we wouldn’t have it any other way. From throwing our launch party at the legendary Pearl River Deli and then shortly after opening our very first pop-up in Chinatown LA, to opening our inaugural flagship store earlier this summer and then shooting our anniversary campaign across two cities, we certainly have made sure to keep ourselves busy.
We have grown as both a team and community, continually inspired by the stories that we hear from collaborators and customers alike, and feeling empowered that we have the platform to share their stories. When Kayla, founder of LANG, first conceived the idea to open a LA-based retail store that would only stock Asian-founded brands, she had no idea that the concept would grow to where it is today within just a year alone. The amount of support and love that we’ve felt from friends, family and community have been nothing short of overwhelming.
To celebrate our first anniversary, we wanted to do justice to the sentiment that we have always felt as a team. In the spirit of our “Family Dinner” editorial series, we have created a capsule collection inspired by our own personal connection to dinners with loved ones and chosen family. With artwork by LA-based graphic artist Jennet Liaw, the design highlights the happy chaos of family dinners, complete with steamed fish, dumplings and of course, a teapot. The Chinese characters “一家人” (meaning “one family”) also emphasize our anniversary theme.
Shot across both Hong Kong and LA, our 1-Year Anniversary “Family Dinner” Campaign celebrates the unwavering creativity and passion of our community – from entrepreneurs and actors, to tattoo artists and dancers. As an unending inspiration to us and all that LANG represents, we are privileged to be able to feature so many incredible people that we look up to.
Our Anniversary Collection is available on our web store now and will be available for purchase in-store at our flagship location starting September 14. Thank you again to all of our supporters. More LANG things to come.
HK Creative Team
Photographer: Simon Schilling / @simon___schilling
Creative Director: Kayla Wong / @kaylaiw
Producer: Zarah Cheng / @zarahcheng
Photo Assistant: Gillian Chu / @gillian_c_
LA Creative Team
Photographer: Daniel Nguyen / @dnguyenphotography
SHOP THE LOOK
LANG 1 Year Anniversary "FAMILY DINNER" Tote Bag
LANG 1 Year Anniversary "FAMILY DINNER" Premium T-Shirt